AFTA | Florida Association of Teaching Artists
Mary and Judy of the Association of Florida Teaching Artists came to us with a completely blank slate. As a brand new not-for-profit, they needed their website to inform visitors and potential members about their mission, member benefits and the work they do in the community. They also needed to provide a clear path to membership for fellow teaching artists.
Phase 1 of their project included initial review and strategy sessions to determine the goals of their website, and discovery of their future plans and aesthetics.
Their digital solution included basic branding and custom, mobile-friendly website with blog integration, integrated post scheduling and email optin. The goal was to keep the design fun and light to tie into their work with kids, while being clear and professional about the ways help teaching artists across the state secure opportunities to bring their craft to the classroom.
Custom Project Features:
- Basic Branding Package. After working through their likes, dislikes and overall vision in our discovery session, we drafted some typographical logo options and color palettes. We provided final branding guidelines and logo files for use across digital and printed media.
- Mobile-friendly custom child theme built on Genesis framework.
- Integration of Visual Composer for easy, custom page layouts.
- Content Consulting, Strategy, Outline and Editing.
- Opt-in design and integration on all pages.
- Email setup and integration with Mailchimp.
- New hosting setup.
- Social Media Setup and Custom Banners.
- Website strategy and consultation.
Phase 2 (upcoming):
While Phase 1 of AFTA’s website project was focused on creating their branding and establishing their presence on the web and social media, Phase 2 will focus on using their site to support and promote their members, while providing visual proof of the benefits of becoming a member of the Association of Florida Teaching Artists.
As part of their paid membership, each member will receive personalized listing including a short bio, photo, list of their area(s) of expertise and links to their work or personal website. This will serve to assist member teaching artists network and gain more work opportunities, as well provide a visual demonstration of how AFTA serves their members. AFTA staff will have the ability to populate and add new listings themselves.
Members will also have the option to purchase an individual page (linked to from the listing), which will feature an extended bio, photo, area(s) of expertise, feature past projects and additional photos, member social media stream, and link to any of their blog post contributions.
The Individual Member Page will serve to help AFTA members who don’t have a website better establish their web presence and have a place where they can send prospective employers to see their work. It will also demonstrate another way in which AFTA helps its members land more and greater work opportunities as well as provide an additional revenue stream for AFTA to fund future projects and website expansions.