WEB DESIGN, CONTENT, STRUCTURE, STRATEGY, SUCCESS!
Looking for a web design, development and strategy team to help you catapult your business to the next level? You’ve landed in the right place!
We are Cultivar Designs, a Sarasota based web-design and development company.
Our mission is to help you handle your website + digital strategy needs so you can focus on doing what you do best.
We work with driven entrepreneurs and online course creators, as well as local and ecommerce business owners.
Your online presence is more than just your website. We leverage our experience in the continuously evolving world of development and marketing to craft innovative, custom strategies and solutions for our clients.
We go beyond just listening to what you need – we think big and connect the dots to create a plan to make it happen. We love helping our clients take advantage of opportunities online they didn’t even realize were possible!
Think of us as website cultivators with a green thumb for fresh, digital business solutions packed with everything you need for lush, fruitful online presence.
Meet the Team
Christopher Neetz, Director of Web-Development
I love web design and development and have been working with WordPress since the early years. I’ve worked for many startups in different positions, from graphic designer to web developer.
With more than 20 years of web experience, I’ve been in the trenches with web startups from a variety of industries.
I’ve experienced the ups and downs, watched the pitfalls of the startup world and took away winning strategies and methods to help ensure our clients’ success.
I’ve always had a passion for entrepreneurship and I’m not shy about working hard.
I was lucky enough to have an advanced personal computer in my home ever since the first ones hit the market. While other kids played on cartridge consoles, I was downloading games and music from the early dial-up internet, observing and learning about the internet as it grew and evolved.
My first job followed a tour in Afghanistan with the Air Force and time in the Air Force reserves, and I switched gears back to my love of design. I branded a successful South Florida Cuban coffee company and then moved west to spend time in Cali surfing and working for various development and social media + marketing firms.
But, after a few years on the west coast, Florida was calling me back…that’s when I met Shayna and my focus returned again to web design and development and a desire to work with passionate business owners one-on-one.
Shayna Joy, Director of Web Strategy
I’ve been working with WordPress for over 10 years – my first experience with WordPress was creating and managing content as the healthy and beauty editor for an online eco-magazine. After that, I was hooked on this incredible tool that allowed people to create a digital space to share or sell practically anything with anyone in the world!
I’m most in my element white boarding ideas and connecting the dots to develop a plan to bring them to life.
My ability to generate ideas and then create and execute a plan of action means we won’t just think of “cool things”, but we’ll actually get them done!
I thrive on diving into the strategic end of the pool, and value crafting solutions over focusing on problems. To me, problems are just opportunities we haven’t created a system, strategy or solution to leverage yet.
I’ve seen so many creative entrepreneurs and passionate business owners struggle unnecessarily because they didn’t have a high quality, thoughtful + functional website along with the support they needed.
When Chris and I met and realized how much we had in common and how well our skills complement each other, I knew we could help!
Growing up I would watch (and sometimes help) my dad build custom PC’s and networking solutions for local businesses. I would listen in fascination as he patiently answered client questions and helped them troubleshoot issues. He expertly designed custom solutions for his clients, including CPA firms and doctors offices, to make technology work for their business.
He taught me how to think critically and ask the right questions to make sure the solution fit their needs, not just what they thought they needed.
The world of technology and web development is constantly and rapidly evolving. It’s no wonder it is often difficult and frustrating for clients to communicate what they need! I learned from my father and my experience, it is our job to gather all the information, ask the right questions and put the pieces together to create a solution. Often, it is something clients don’t even realize they need until they have it!
After initially pursuing a path in music I earned my degree in English and Creative Writing with a minor in Business.
A few years later I opened an organic boutique called Butterfly Effect and garnered a loyal following in Sarasota and found myself back in the throes of technology. On a bootstrapped budget I built my e-commerce site and blog for Butterfly Effect, learned about list building and email service providers, managed an active social media presence, and took a deep dive into content strategy and copywriting.
At the same time, I was also writing as the beauty editor for digital magazine startup, ModernHippieMag.com, and my experience provided a framework of understanding and experience in skills like creating editorial schedules and batch editing.
Fast forward a few more years, I met Chris while working with an organic produce buying club, managing 75 volunteer coordinators. Our skills (and love of organic veggies) seemed like a perfect match, and shortly thereafter we launched Cultivar Designs.
Since then, we’ve helped our clients build and migrate e-commerce stores to grow online, craft online courses that land big deals and establish solid local search ranking for saturated markets. I can’t wait to hear what we can help you build online!
Ashley Cramer, Marketing Strategist
Helping people build an online presence that speaks to their ideal audience is my jam.
Ever since moving to Austin, TX during the technology boom in 2007 – I’ve been obsessed with online marketing and website building processes.
For the first time in history, the power to speak to thousands or even millions of people is available with just the click of a button.
Our words have powerful messages to shape the future. I thrive on working clients to craft those messages so they can acheive the impact they envision.
When I’m not working my marketing mojo, you can find me exploring the beautiful streets of Sarasota, FL with my boys or my rescue pitt, Girldog. I also love hiking, mountain biking, yoga, and cooking new recipes from Pinterest. Organization is my weekend hobby that keeps me motivated and focused for everything my days as a digital marketer, mom and wife throw at me.
Kristen Loutzenhiser, Client Happiness and Account Support
Kristen has a unique enthusiasm for improving personal and professional communications.
She has been maintaining authentic and meaningful relationships for over twenty years.
Her unique ability to exceed client expectations through constant communication, follow-up and laughter helps her to navigate conflicts and complete projects on time easily.
She holds a certification from Dale Carnegie Institute, a Bachelor of Arts’ degree in Journalism and Mass Communications from St. Bonaventure University in Olean, N.Y. and also possesses certification from Oxford University in International Marketing.
Focus on doing what you love.
And leave the rest to us!