Let’s cut straight to the point:
Is your website working for you
and your business?
We didn’t think so – after all, you probably wouldn’t be here if it were.
Now you’re probably feeling like you’re left picking up the slack (from your business and your developer), burning time learning to DIY, struggling just to keep up, or just burying your head in frustration.
What you’re NOT doing is focusing your time and energy on creating new content and products for your community (aka: doing what you love!)
First of all, come here. You need a hug!
(we’re huggers, by the way)
We get it. You don’t just need a website that looks great.
You need a website that helps you move your business forward.
You need a PLAN and the right RESOURCES so you can hit the ground running when your website goes live and actually GET STUFF DONE, and look and feel professional doing it!
And we’re willing to bet that what would really make your day is knowing that you have a TEAM to call on when you need to get something done that’s just not in your (or your VA’s) area of expertise.
Not just a developer who will do exactly what you ask and nothing more. And definitely not someone who’s just going to patch together a quick solution, slowly adding to a tangle of code-turned-website-meltdown-waiting-to-happen.
But someone who genuinely cares about you and your business! Someone who will think about your needs from a holistic point of view and offer up advice, ideas and strategy tips to help you make the most of your effort and your money.
We can help you with that.
Think of us as website cultivators with a green thumb for growing digital business solutions, packed with everything you need for big, lush, fruitful online presence.
Together, we’re Cultivar Designs.
Our mission is to help passionate, creative go-getters handle their website + tech needs so they can focus on doing what they love and serving up their content, courses and skills to their awesome community.
As a team we bring together a special set of skills and a curated, streamlined process to craft websites that not only look beautiful, but serve you, your business, your followers and your bottom line.
I love web design and development and I have been working with WordPress since it’s early conception. I’ve worked in many startups under different positions, from graphic designer to web developer, to gain skills in many different environments before starting Cultivar Designs. I’ve experienced the ups and downs, trials and tribulations, of the startup world and I have gather useful strategies and procedures to help others gain success with their projects.
My love is for the environment, the ocean and the beauty and complexity that is our universe. When I’m free, I like to go on bike rides, enjoy the beach and every once in awhile, catch a nice wave. I enjoy eating delicious tropical fruit, video games, traveling, cinematic adventures, live music, interactive exhibits, pyrotechnics and various odds and bits of life.
Not enough? Ok, let’s get personal…
Chris was lucky enough to have had an advanced personal computer in his home ever since the first ones hit the market (Take that Generation Y!). While other kids played on cartridge consoles, he was downloading his games and music from the early dial-up internet age and watched the internet grow to what it is now. He loves web design because it requires a broad spectrum of talents and knowledge to build wonderful websites and you can unleash unlimited creativity with the medium.
Chris has always have had a passion for entrepreneurship and is not shy of working hard. He’s been through many business ventures and startups and has learned both from hard-knocks and from the success and failures of others first hand.
Following a tour in Afghanistan with the Air Force and time in the Air Force reserves, he switched gears back to his love of design. He branded a successful South Florida Cuban coffee company and then moved west to spend some time in Cali surfing and working for various development and social media + marketing firms. That’s when he became focused on WordPress and an early adopter of responsive design (responsive design = that magic that makes your site transition seamlessly from full screen to any mobile device or tablet).
But, after a few years on the west coast, Florida was calling him back…and that’s when he met Shayna and started focusing on WordPress and freelance web design.
Through helping Shayna learn the tools and the methods he used to build websites for his past ventures, and learning from her skills in project management and business, he was able to deepen his understanding of the fundamentals while expanding into new creative areas.
I’ve been working in WordPress for over 8 years. I’ve been a compulsive organizer for far longer. While I’ve always had strong writing skills, what I really love is solving puzzles and finding solutions. I have a penchant for taking the technical and breaking it down so it actually makes sense to the rest of us. I love seeing the shift in someone when they go from confusion or frustration to empowerment and it fuels all my work.
My other loves (there are many) include creative plant-based chefery, playing guitar & piano, singing (like ALL the time), yoga, sustainable agriculture (or pretty much sustainable anything), gardening and growing food, pretty paper notebooks that only get 3/4 full before I want to start the next one, finishing stuff (the irony isn’t lost on me), fiddling with numbers (I enjoy personal finance waaayyyyy too much) and of course, my amazing fairy dogmother mini schnauzer Mia.
You want more??? Ok… but it’s gonna be in the third person.
Shayna’s first experience with computers was watching (and sometimes helping) her dad build custom PC’s and networking solutions for local businesses in the 80’s and 90’s. She would watch in fascination as he patiently answered client questions, helped them trouble shoot issues (if your computer won’t turn on, make sure it’s plugged in!) and designed custom solutions for his clients to make technology work for their business.
After initially pursuing a career in music she earned her degree in English and Creative Writing with a minor in Business.
A few years later she opened an organic boutique called Butterfly Effect and garnered a loyal following in Sarasota and found herself back in the throes of technology. On a shoestring budget she built her own e-commerce site and blog for Butterfly Effect, learned about list building and email service providers, managed an active social media presence, and took a deep dive into content strategy and copywriting.
At the same time, she was also writing as the beauty editor for digital magazine startup, ModernHippieMag.com, and her experience provided an framework of understanding of the hows and whys of tools like editorial schedules and batch editing.
Fast forward a few more years, Shayna met Chris while working with an organic produce buying club. Their skills (and love of organic veggies) seemed a match made in heaven, and shortly thereafter Cultivar Designs was born.